Maxxis understand that technology is integral to producing outstanding tyres and have created Virtual Intelligent Prototyping (or VIP Technology). This revolutionary process allows our scientists to predict a tyre’s performance before it enters production by combining a series of computer-aided analysis programs, prototyping and laboratory testing. Once this process is completed the tyre proceeds to extensive field testing to determine if and when the tyre will reach the public. Once a tyre reaches the market, it remains subject to continuous evaluation and research throughout the products life cycle. It’s VIP treatment all the way!